Approach
Sovereign's technology (Pebble)works to systematically measure thousands of simultaneous marketing messages and gauge performance based on demographics, visual association, tone and more.
We leverage artificial intelligence to display the most relevant products for consumers. In doing so, we stitch together the right KPIs to create a market advantage.
Everything we do is guided by the following principles:
Empowerment
Create real value for each team member. Don't think of benefits packages as a retention tool.
Scalability
Pour a strong foundation that continues to build on itself.
Purpose
Understand the inferno that drives what we do every day.
Destination
Envision how a strategy or product will look at the very end.
Association
Make connections. Provide unsolicited updates. Benefit from community.
Joy
Take time to celebrate the little wins as much as the big wins.
Focus
Analyze and simplify in order to clarify.
Agility
Don't add additional layers until the pain is too great.
Facilitate
Leverage technology to stitch together the uncertainties.
Urgency
Identify what needs to get done, commit and solve.
Creativity
Great design and novel thinking outwit the competition.
Emotion
Tell authentic stories that drive action.
Relief
Diagnose the customer's pain and deliver them a useful solution.
Competition
Understand how your competition is able to sustain their value.
Optimization
Obsess over experimentation. There is always room for improvement.
Entrepreneurial
Looking forward to working on Saturday.