Approach

Sovereign's technology (Pebble)works to systematically measure thousands of simultaneous marketing messages and gauge performance based on demographics, visual association, tone and more.

We leverage artificial intelligence to display the most relevant products for consumers. In doing so, we stitch together the right KPIs to create a market advantage.

Everything we do is guided by the following principles:

Empowerment

Create real value for each team member. Don't think of benefits packages as a retention tool.

Scalability

Pour a strong foundation that continues to build on itself.

Purpose

Understand the inferno that drives what we do every day.

Destination

Envision how a strategy or product will look at the very end.

Association

Make connections. Provide unsolicited updates. Benefit from community.

Joy

Take time to celebrate the little wins as much as the big wins.

Focus

Analyze and simplify in order to clarify.

Agility

Don't add additional layers until the pain is too great.

Facilitate

Leverage technology to stitch together the uncertainties.

Urgency

Identify what needs to get done, commit and solve.

Creativity

Great design and novel thinking outwit the competition.

Emotion

Tell authentic stories that drive action.

Relief

Diagnose the customer's pain and deliver them a useful solution.

Competition

Understand how your competition is able to sustain their value.

Optimization

Obsess over experimentation. There is always room for improvement.

Entrepreneurial

Looking forward to working on Saturday.