Approach

Sovereign's technology (Pebble)works to systematically measure thousands of simultaneous marketing messages and gauge performance based on demographics, visual association, tone and more.

Everything we do is guided by the following principles:

Create real value for each team member. Don't think of benefits packages as a retention tool.

Pour a strong foundation that continues to build on itself.

Understand the inferno that drives what we do every day.

Envision how a strategy or product will look at the very end.

Make connections. Provide unsolicited updates. Benefit from community.

Take time to celebrate the little wins as much as the big wins.

Analyze and simplify in order to clarify.

Don't add additional layers until the pain is too great.

Leverage technology to stitch together the uncertainties.

Identify what needs to get done, commit and solve.

Great design and novel thinking outwit the competition.

Tell authentic stories that drive action.

Diagnose the customer's pain and deliver them a useful solution.

Understand how your competition is able to sustain their value.

Obsess over experimentation. There is always room for improvement.

Looking forward to working on Saturday.